The foundation of a company in honesty is important because it builds loyalty and integrity. When you are honest, you show your associates that you are trustworthy, reliable, and dependable. 

Honesty encourages team members to build strong relationships with each other and with clients and customers. These qualities can help improve overall productivity and achieve more success as a team. By understanding how to integrate these qualities into your work, you become a more reliable and accountable employee.

Maintaining a consistent and honest character as a COMPANY is key. No matter how challenging things get, with a clear mind and a constitution with integrity as a foundation, you can make the right decisions. Honesty is the top factor in building trust.